Start with your ideas
Before you record anything, get your ideas in order. What do you want to talk about? Tips? Tools? Your broader content strategy? Figure that out first.
We suggest planning topics a month ahead. That way you can batch your recordings without scrambling, and if something changes, you've got room to adjust.
How do you design a video strategy?
A good video strategy works for both your audience and your brand. Video is easier to follow than a wall of text. You can explain things more clearly, show rather than tell, and get a real feel for what your audience needs from you.
The core of any strategy is simple: know your topics, your publishing schedule, and whether you'll need on-camera talent or specific locations. Get those three things right and everything else falls into place.
What is a podcast?
A podcast is a digital audio file you can download and listen to on pretty much any device. Think of it as a series of episodes with a personal, conversational tone — the kind of content that feels like a chat with someone who really knows their stuff.
These days, a lot of podcasters also record video versions of their episodes. It makes sense: you shoot one session and publish it on Spotify for the audio crowd and YouTube for everyone else. Two formats, one recording.
Start your podcast
Podcasts have become one of the most popular ways people consume content, and the barrier to entry is genuinely low. Yes, starting can feel like a big leap. But once you've got a few episodes out and a small community forming around your show, you'll wonder why you waited.
The real value of a podcast is the relationship it builds. Your audience can listen while they're driving, working out, or doing dishes — moments when they'd never sit down to read a blog post. That kind of access adds up over time.
The most popular podcast topics right now? Music, comedy, religion, TV and film, and literature.
Some podcasts generating millions of dollars a year:
The Joe Rogan Experience
My Favorite Murder
The Ramsey Show
Armchair Expert
The Bill Simmons Podcast
Can you sell with podcasts and videos?
Absolutely. The biggest brands in the world do it every day. They entertain, they teach, and they sell — often in the same episode. But there's a right way to do it. Nobody wants to tune in just to hear a pitch. The move is to show your audience you understand their problems, share something genuinely useful, and let them connect the dots themselves. That's how you persuade people without feeling pushy.
At ingenia, we're always experimenting with new ways to grow. Want help building your video and podcast strategy?
