47 percent of small business owners handle all their marketing themselves.
Most do it because hiring an agency feels expensive and sorting through dozens of service options is exhausting. The problem is that going it alone usually means slower growth, thinner margins, and a lot of wasted time on tactics that don't compound.
So here are six digital marketing services that are genuinely worth your budget in 2022.
1. Staff Augmentation
A lot of small business owners know they need marketing help but can't justify a full-time hire. Staff augmentation is a practical middle ground. You bring in temporary, specialized marketing talent for a specific period or project, without the overhead of a permanent employee.
It's a good fit when you need to ramp up fast — a product launch, a seasonal push, a gap between hires. The work gets done by experienced people, and you're only paying for what you need.
Want to know if it's right for your situation? Talk to our team and we'll walk you through how it works.
2. Web Development and SEO
Having a website is table stakes. What most businesses get wrong is thinking that's enough.
A site that loads slowly, breaks on mobile, or buries its most important pages deep in the navigation won't rank — and won't convert. SEO fixes the underlying problems: site structure, page speed, keyword targeting, internal linking, and all the technical stuff that search engines weigh.
A good digital marketing agency will start with an SEO audit so you know exactly what's holding your rankings back. Then they build a plan around fixing it. That's how you get more organic traffic without just throwing money at ads.
3. Content Marketing
Blogging consistently can increase website traffic by four times compared to sites that don't publish content. That's a significant lift, and it compounds over time as old posts keep pulling in search traffic.
The catch is that most small business owners don't have the time or bandwidth to write regularly. Coming up with topics, doing keyword research, writing drafts, editing — it adds up fast. That's exactly what a content marketing team handles for you.
Good content builds trust before a prospect ever contacts you. By the time they reach out, they already know what you do and why you're worth talking to.
4. Video Marketing
43 percent of consumers say they want more video content from brands they follow. People watch videos to understand a product, see how something works, or get a feel for a company before they buy. Text alone doesn't do that as well.
You don't need a film crew or a big production budget. Short, clear videos that answer real customer questions can outperform polished brand films every time. Our team can handle the production and strategy so you're putting out content that gets watched.
5. Social Media Marketing
Social media is where your audience already spends time. The question is whether they're seeing your brand there or only your competitors'.
The platforms worth your attention depend on your industry and your customer. TikTok makes sense for some businesses. LinkedIn makes more sense for others. A good social media strategy starts by figuring out where your buyers are, then building content and engagement around those specific platforms.
Beyond reach, social media is one of the best tools for learning what your market cares about. The comments, shares, and questions people ask give you direct feedback on what's working and what your next product or message should address.
6. Pay-Per-Click Advertising
PPC is the fastest way to get traffic to a page. Unlike SEO, which takes months to build momentum, a well-run PPC campaign can start delivering clicks the same day it goes live.
The tricky part is managing the budget. Without the right targeting and bid strategy, it's easy to spend a lot and get little back. That's why it's worth working with people who run these campaigns every day and know which levers to pull.
We help clients set up PPC campaigns with clear goals, sensible budgets, and tracking so you can see what each dollar is producing.
Pick the Services That Match Where You Are Right Now
You don't need all six of these at once. Start with the ones that address your biggest gap — whether that's traffic, leads, or awareness — and build from there.
If you're not sure where to start, reach out to us today. We'll look at what you're working with and tell you honestly where we think the biggest opportunity is.
