What Makes a Podcast Worth Coming Back To
Sure, I want a podcast to be educational, accurate, and worth my time. Great guests help. Relevant topics help more. But that's not what keeps me hitting play every week.
What keeps me coming back is heart. Hosts who talk to each other, who laugh, who push back, who sound like real people and not a content calendar. The best episodes leave you with something useful, something that makes you think, and the feeling that you get these people.
Below are Ingenia's top 5 SEO and digital marketing podcasts for 2025. Some are industry vets sharing hard-won experience. Others cover the latest news as it breaks. All of them are worth your earbuds.
The Digital Marketing Podcast - Exposure Ninja
Hosts: Tim Cameron-Kitchen and the Exposure Ninja team
Topics: SEO, PPC, social media, content marketing, eCommerce, and more
Learn more: exposureninja.com/podcast
This one's for my fellow WFH crowd. Exposure Ninja's podcast fills the gap left by office chatter — practical tips and real-world takes from an agency owner, covering everything from broad strategy to niche deep-dives. Episodes run 20 to 40 minutes, which makes them perfect for a lunch break.
The SEO Mindset
Hosts: Sarah McDowell and Tazmin Suleman
Topics: Career development, mental health, SEO tactics, and more
Learn more: theseomindset.co.uk
Sarah and Tazmin are doing something genuinely different. The SEO Mindset sits at the crossroads of search strategy and personal well-being — and somehow it works. They've built a space that's honest and grounding for anyone grinding through the SEO world and looking for more than just tactical advice. Give it 40 minutes. You won't regret it.
SEO 101
Hosts: Ross Dunn and Scott Van Achte
Topics: SEO, paid search, SEO fundamentals, and more
Learn more: stepforth.com/seo-101-podcast
Nearly 500 episodes. That's not an accident. Ross and Scott have real chemistry, and they bring it to every conversation — working through real challenges, covering the latest news, and mentoring listeners through it all without ever talking down to them. The longest-running SEO podcast earned that title.
Search with Candour
Hosts: Jack Chambers-Ward and Mark Williams-Cook
Topics: Tech SEO, algorithm updates, general SEO perspectives, and more
Learn more: withcandour.co.uk/blog/category/podcast
Jack and Mark sound like two friends who happen to know a lot about SEO. They cover the latest news, tie it to real examples, and keep the whole thing loose and conversational. It's the informed office chat you'd want to be part of. Catch it on YouTube, Spotify, or Apple Podcasts.
Crawling Mondays
Host: Aleyda Solis
Topics: eCommerce, tech SEO, international SEO, and more
Learn more: aleydasolis.com/en/crawling-mondays-videos
Aleyda shares her eCommerce and SEO knowledge with a generosity that's rare. She brings in expert guests to work through real client situations — the messy, complicated kind. If eComm or international SEO is your world, this one belongs on your list.
